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Custom candy packs a case in point
Custom candy packs a case in point
In February 2017, Nestle U.K. launched a promotion for its KitKat candy bar that allowed consumers to personalize their candy wrapper with a picture and copy, or a "Break Message," as KitKat referred to it. The promotion resulted in 56,000 custom wrapp...
Pouch doubles as bowl with spoon in packaging
Pouch doubles as bowl with spoon in packaging
Whirlybird Granola has launched a 2-oz. pouch for busy on-the-go consumers. Included is a collapsible spoon that invites consumers to use the package as a bowl.
Kansas City Chiefs 'go nuts' over compostable peanut bag
Kansas City Chiefs 'go nuts' over compostable peanut bag
The Kansas City Chiefs football team is going the extra yard by scoring a major victory for the environment. Thanks to a collaboration between BASF, Aramark, and Hampton Farms, BASF reports that Arrowhead Stadium in Kansas City, MO, has become the firs...
Bio-based coatings, films under development
Bio-based coatings, films under development
Valencia, Spain-based non-profit AIMPLAS, the Plastics Technology Centre, has announced it is coordinating REFUCOAT, a European project whose main objective is to develop more sustainable food packaging materials. The project will develop barrier coati...
AR most valuable for short-term packaging promotions
AR most valuable for short-term packaging promotions
Augmented reality (AR), which blends the real and virtual world together, has emerged as one of the most exciting technologies in the intelligent packaging space for several food and drink brands. However, despite the initial novelty of AR packaging, i...
Diet Coke refresh blends iconic past with bold future
Diet Coke refresh blends iconic past with bold future
New graphics, flavors and can shape give Diet Coke a modern look for a future generation of fans, while retaining those elements that has made the brand a favorite for 35 years.
Sustainable packaging is more important than ever
Sustainable packaging is more important than ever
Sustainability in packaging has never been more important. So say 92 percent of respondents to the 2017 Sustainable Packaging Study. Now in its tenth year, this annual research provides insights into the trends, issues and concerns of the sustainable p...
Maty's pharmaceutical packaging radiates 'home remedy'
Maty's pharmaceutical packaging radiates 'home remedy'
This cold-and-flu season, a new packaging design for Maty's natural and organic remedies, featuring full-body labeling and food-centric graphics, is turning shoppers' heads.
5 tips on how to write a purposeful packaging design brief
5 tips on how to write a purposeful packaging design brief
When it comes to product packaging design, one critical step is creating and writing up the creative brief. During this vital stage, you'll have the opportunity to plan all the ins and outs of your packaging design which will, in turn, become the found...
Design for the changing environment
Design for the changing environment
As the strain on the earth's resources continues to increase, it is crucial that we become solution focused and continue to find ways to utilize the renewable materials that more and more consumers are demanding.
Demand for clean labels varies by generation, Nielsen study finds
Demand for clean labels varies by generation, Nielsen study finds
Consumers are becoming increasingly infatuated with the concept of clean label products. As a result, food and beverage manufacturers are scrambling to phase out artificial sweeteners, colors and flavors, as well as ingredients such as high-fructose co...
Bemis: Recyclable stand-up pouch packaging
Bemis: Recyclable stand-up pouch packaging
Bemis Co., Inc. launches Encore ultra-clear recyclable PE film that combines readily recyclable material with shelf-appealing transparency. Film offers benefits of low haze, good stiffness, and high gloss and is suitable for use in manufacturing stand-...
Snacking's appetite grows to take a bigger bite of US food consumption
Snacking's appetite grows to take a bigger bite of US food consumption
The category has expanded beyond pretzels, chips, popcorn and candy that once defined the space to include more options that meet consumer needs like convenience and better-for-you products.
The future of nanotechnology
The future of nanotechnology
Advancements in the field of technology have allowed us to work on things that are so small that you would need a microscope to see them. Nanotechnology is no longer in its stage of infancy and scientists are developing new ways to work on a nanoscale.
Small pouches drive growth in India along with waste worries
Small pouches drive growth in India along with waste worries
Affordable pouch-sized plastic packaging is emerging as a key driver of growth for India's packaging sector, but some in the industry are warning that a lack of recycling infrastructure could stand in the way.
Foam modeling fills a packaging design gap
Foam modeling fills a packaging design gap
Despite the advent of 3-D printing to assist packaging development, there remains a place for old-fashioned model-making even for leading-edge plastic packaging design operations. For example, RPC Design (Rushden, UK), has just completed construction o...
3 steps brands can take in the wake of the China recyclables ban
3 steps brands can take in the wake of the China recyclables ban
This is a time of uncertainty for recycling in the U.S. But consumer packaged goods companies and brands can seize this opportunity to revitalize recycling in the U.S. and make lemonade out of lemons. When China announced in July that it would no longe...
Paleo baby food paired with pouches
Paleo baby food paired with pouches
Solomon wrote that there's nothing new under the sun. Baby food certainly isn't new, nor are stand-up pouches, and its very name tells us that the trendy Paleo diet goes back millennia. What if all three of those things were united in branded packaged ...
Pizza box converts to plates, storage box
Pizza box converts to plates, storage box
PizzaCo, Stratford, CT's vintage gas-station-turned-craft-pizza restaurant has partnered with GreenBox, makers of environmentally friendly pizza boxes - as seen on TV's Shark Tank. GreenBox is a multifunctional pizza box with a lid that lid breaks int...
Packaging for the golden age
Packaging for the golden age
Aging is an inevitable part of life, but so often companies seem to overlook older people in their marketing strategies and advertising campaigns. So why aren't more companies celebrating it or looking to harness this age group? Unfortunately, it may b...
6 tips to supercharge your packaging design process
6 tips to supercharge your packaging design process
So much information is being delivered to consumers nowadays that you only have seconds to get their attention. And with the rise of packaging design blogs, unboxing videos and social sharing, designers are facing even greater challenges in creating va...
The 6 C's of roll-to-roll coating systems
The 6 C's of roll-to-roll coating systems
In all roll-to-roll coating systems, there are what I call the six C's: continuous, compounding, coating, curing, converting and control. The six areas of concentration help understand what can form or fail a fluid coated product. Let's define each a ...
Packaging as storyteller
Packaging as storyteller
Joe McDonnell is the Founder and CEO of For Life Products, a line of home restoration products widely available at retail. He shares his key thoughts on package design.
Molding with nylon: Tips and tricks
Molding with nylon: Tips and tricks
One of the trickiest materials to mold with is nylon. The material itself has great molded-in properties, such as strength and, when used properly, visual aesthetics. Using the material itself, however can sometimes require a strong processing approach...
Roll-2-Roll Technologies touts retrofits
Roll-2-Roll Technologies touts retrofits
Roll-2-Roll Technologies says customers can upgrade existing guiding systems at a at a fraction of the total cost of replacing web guide by installing retrofit kit. This can help when pneumo-hydraulic units produce noise and hydraulic leaks, leading to...
Dow 'breakthrough' in solvent-base adhesive for packaging
Dow 'breakthrough' in solvent-base adhesive for packaging
Dow Packaging & Specialty Plastics has developed Adcote HP solvent-borne adhesives to add to its portfolio of Adcote adhesives and coatings. The laminating adhesive targets converters manufacturing applications such as snacks, ready-meals and stand-up ...
P&G dish soap bottle comprises 10 percent ocean plastic, 90 percent PCR plastic
P&G dish soap bottle comprises 10 percent ocean plastic, 90 percent PCR plastic
The Procter & Gamble Company has launched the Fairy Ocean Plastic bottle, for its U.K. Fairy brand dish detergent, made completely from post-consumer recycled plastic and ocean plastic. The project aims to drive awareness of the issue of ocean plastic ...
Solving food date label confusion is a tricky situation
Solving food date label confusion is a tricky situation
It is no surprise that Americans are confused about date labels on their food, considering the litany of different terms that are used.
Sabra brings a fresh look to the table
Sabra brings a fresh look to the table
Hummus category leader redesigns the packaging graphics for its dip containers to emphasize the brand's plant-based ingredients, while making its 50 SKUs easier to shop on shelf.
Hybrid paperboard-plastic packaging optimized for recycling
Hybrid paperboard-plastic packaging optimized for recycling
Mixed material packaging is generally recycling-unfriendly and the collection of such materials when it involves plastics is often left to "upcyclers" like TerraCycle or waste-to-fuel companies if it can be diverted from landfills at all.
Child-resistant pouch targets cannabis and more
Child-resistant pouch targets cannabis and more
Few good things come easy. Mary Lee, co-owner of BagEm Packaging Services, a converter/manufacturer sales agent of flexible packaging in Canada, was approached three years ago by a company in the United States that wanted a child-resistant package for ...
Clearly market-smart packaging
Clearly market-smart packaging
Transparent packaging was the key to making the top quality of the razor apparent to consumers. UBP believed that a direct open view of the razor would better convey the quality and distinctiveness of the product and showcase the laser etching, color a...
Clondalkin Flexible Packaging introduces recycled shrink sleeve
Clondalkin Flexible Packaging introduces recycled shrink sleeve
Packaging products and services provider Clondalkin Flexible Packaging Bury, formerly Chadwicks, has launched recycled shrink sleeve material.
Packaging matters: Consumer expectations drive global trends
Packaging matters: Consumer expectations drive global trends
A customer walks down the aisle. Something green catches her eye on the third shelf. At that moment, the package becomes a sensory touchpoint in the path to purchase. The customer may not consciously realize the power of that package, but before the pr...
The World Cup of packaging
The World Cup of packaging
As the world anticipates the football World Cup in Russia, brand owners prepare to monetize consumer engagement with promotional product runs, keeping packaging design teams busy. Packaging Europe surveyed packaging from five continents, some examples ...
Tactile coating delivers multisensory packaging for beer label
Tactile coating delivers multisensory packaging for beer label
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Brand building through irresistible packaging design
Brand building through irresistible packaging design
Food entrepreneur Jason Cohen, a driving force behind Skinny Pop, Veggies Straws and other fast-growth brands, divulges advice for effective packaging design for small companies with big plans. What do brands like Skinny Pops, Veggie Straws and CORE Hy...
Food packaging preview: Insulated e-commerce container optimized for meal kits
Food packaging preview: Insulated e-commerce container optimized for meal kits
A do-it-all e-commerce shipping container in development for chilled meal kit delivery meets food safety and sustainability/reusability issues while delivering an engaging unboxing experience for consumers.
Goodbye to 'wrap' rage
Goodbye to 'wrap' rage
Tear-off packaging - packaging that is conveniently designed to be easily opened without the use of scissors or a knife - easily ranks as one of the frustrations of modern life. Designed for product protection, it more often than not presents an imposi...
The critical role packaging design testing plays in product development
The critical role packaging design testing plays in product development
Our digital world makes it easier than ever for marketers to adjust and optimize campaigns in nearly real-time. Brands today can test, optimize and personalize marketing like never-before on an ongoing-basis.
The importance of research in packaging design
The importance of research in packaging design
As a forward-thinking company with your eyes set on growth, you're likely assessing every factor that drives your revenue and bottom line.
Hershey's new display-ready case reduces corrugated by 32 percent
Hershey's new display-ready case reduces corrugated by 32 percent
The Hershey Co. has redesigned the display-ready case for its chocolate packaged candy, proving that significant sustainability advantages can be achieved simply by rethinking the structure of an existing package. In fact, moving from a two-piece desig...
6 rules for creating iconic packaging
6 rules for creating iconic packaging
Charles G. Biondo writes: When I started The Biondo Group in the 1960s, the prevailing sentiment was to reject elitism and materialism in favor of conservative consumption. Name brands were pure, and product lines were focused.
Delivery, e-commerce impact foodservice packaging trends
Delivery, e-commerce impact foodservice packaging trends
Delivery and e-commerce are two major new factors influencing the findings in this year's Trends Report from the Foodservice Packaging Institute.
Target, McDonald's and others nix EPS packaging
Target, McDonald's and others nix EPS packaging
With a recycling rate of 38 percent in 2016 for expanded polystyrene, why are companies eliminating the affordable, reliable protective packaging material from their options? The type of plastic you use for your packaging matters more and more, for var...
Coca-Cola vows to collect, recycle its packaging by 2030
Coca-Cola vows to collect, recycle its packaging by 2030
Coca-Cola announced recently a goal to collect and recycle the equivalent of 100% of the packaging it sells globally by 2030. The goal is part of a company-wide initiative called "World Without Waste." The company said while it would be impossible to g...
Flexible friends: How automation is bolstering flexible packaging growth
Flexible friends: How automation is bolstering flexible packaging growth
Flexibles are elbowing rigid packaging off the shelf. Paul Wilkinson, commercial & information systems manager at Pacepacker Services, explores the growth in films for food, the challenges, and the many ways in which robotics and intelligent automation...
3 new machines improve beverage packaging operations
3 new machines improve beverage packaging operations
What do a cobotic case loader, a low-volume capper and a compact labeler have in common? They all offer beverage packaging engineers new production options. And you can see all three of these new systems at Drinktec 2017.
Cobots coming to a medical packager - maybe near you
Cobots coming to a medical packager - maybe near you
Collaborative robots could help medical device packagers with kitting, assembly, case packing, and palletizing, as long as the loads are under 22 lb, reports Travis Langford, sales development manager, Universal Robots USA Inc. Using such cobots could ...
Trash bags from industrial plastic waste: 8 questions answered
Trash bags from industrial plastic waste: 8 questions answered
Trash bags made from industrial scrap are a good idea, but using those bags to collect ocean debris washed up on beaches is a better idea. What's best of all is that three vendors joined forces to make that idea a reality. The recycled trash bags open ...
Lay's Potato Chip bags use smile power to help kids in need
Lay's Potato Chip bags use smile power to help kids in need
PepsiCo�s Frito-Lay division is putting smiles on bags of Lay�s Potato Chips as part of its limited-time �Smile with Lay�s� campaign.
6 steps to designing packaging that connects with customers
6 steps to designing packaging that connects with customers
A recent study of eye tracking on product packaging indicates that customers are spending fractions of seconds reading labels and making buying decisions. In many cases, as little as 1/20 of a second is spent on eyeing packaging. We have also learned f...
Organic tortillas get colorful packaging illustrations
Organic tortillas get colorful packaging illustrations
With the trend pointing upward for fresh, quality food products, Mission Foods, the Irving, TX-based manufacturer of tortillas and tortilla-related products, has launched a new product.
Integrating safety into prefilled syringes
Integrating safety into prefilled syringes
A pharmaceutical company marketing an anticoagulant product has reached an agreement with Biocorp to integrate the NewGuard safety device into its prefilled syringes, Biocorp reports in a news release.
Fresh take on frozen foods
Fresh take on frozen foods
The frozen food industry has come a long way in the past several years. Gone are freezers of the past filled simply with fish sticks, freezer-burned vegetables and year-old TV dinners. Many brands today are offering high-quality meals that can easily b...
Paw-friendly ice melt gets beefed-up package
Paw-friendly ice melt gets beefed-up package
When Morton Salt introduced its Safe-T-Pet salt- and chloride-free ice melt product, the goal was to protect pets' paws from the skin burns that can result from the salt used to de-ice winter streets and sidewalks.
5 packaging design must-dos for mass consumer appeal
5 packaging design must-dos for mass consumer appeal
According to Walmart's corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very competitive environment in terms of shelf-space, and attra...
4 technology advances reshaping the folding cartons market
4 technology advances reshaping the folding cartons market
Technology advancements and impending regulation changes are driving the carton board packaging market in new directions, as demand for the packaging type continues to grow.
Johnnie Walker debuts female logo to make scotch less 'intimidating' for women
Johnnie Walker debuts female logo to make scotch less 'intimidating' for women
Johnnie Walker is introducing a female version of its logo, replacing the traditional top-hatted Johnnie Walker with Jane Walker. Parent company Diageo hopes this move will make the scotch more accessible to women consumers.