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Lay's Potato Chip bags use smile power to help kids in need
Lay's Potato Chip bags use smile power to help kids in need
PepsiCo�s Frito-Lay division is putting smiles on bags of Lay�s Potato Chips as part of its limited-time �Smile with Lay�s� campaign.
5 tips on how to write a purposeful packaging design brief
5 tips on how to write a purposeful packaging design brief
When it comes to product packaging design, one critical step is creating and writing up the creative brief. During this vital stage, you'll have the opportunity to plan all the ins and outs of your packaging design which will, in turn, become the found...
Pouch doubles as bowl with spoon in packaging
Pouch doubles as bowl with spoon in packaging
Whirlybird Granola has launched a 2-oz. pouch for busy on-the-go consumers. Included is a collapsible spoon that invites consumers to use the package as a bowl.
Clondalkin Flexible Packaging introduces recycled shrink sleeve
Clondalkin Flexible Packaging introduces recycled shrink sleeve
Packaging products and services provider Clondalkin Flexible Packaging Bury, formerly Chadwicks, has launched recycled shrink sleeve material.