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How a packaging overhaul rescued this protein bar company from obscurity
How a packaging overhaul rescued this protein bar company from obscurity
Peruse a rack of protein bars at any grocery story and they all blend together: claims of what the food does (or does not) contain, promises of protein, and some stamp of approval by the latest fad diet.
The World Cup of packaging
The World Cup of packaging
As the world anticipates the football World Cup in Russia, brand owners prepare to monetize consumer engagement with promotional product runs, keeping packaging design teams busy. Packaging Europe surveyed packaging from five continents, some examples ...
Clearly market-smart packaging
Clearly market-smart packaging
Transparent packaging was the key to making the top quality of the razor apparent to consumers. UBP believed that a direct open view of the razor would better convey the quality and distinctiveness of the product and showcase the laser etching, color a...
5 award-worthy plastic packages
5 award-worthy plastic packages
The Institute of Packaging Professional's annual peer-reviewed AmeriStar Awards have been among the longest-established and widest-in-scope packaging awards programs around. The review process is also exceptional, an observation based on personal exper...